Play N Trade Experiences 25 Percent Growth in Less Than Two Months

December 23, 2007 - Play N Trade video games opened its 125th retail store in Charlotte, North Carolina, to achieve 25 percent growth in less than two months.


"The impressive growth rates we are experiencing exceed that of most franchise operations," said Ron Simpson, founder of Play N Trade. "We are continuing to strengthen our position as one of the fastest-growing franchises across all industries worldwide. This is in direct response to the robust video game market, a compelling business model, and outstanding execution of our go-to-market strategy. We offer entrepreneurs the best franchise opportunity to participate in a market that is projected to reach $18 billion in U.S. sales this year."

Play N Trade delivers a unique customer experience that mixes retail with in-store tournaments and contests, a "try any game before you buy" policy, disc and console repair services, and an extensive selection of new and used games, consoles and accessories, ranging from retro to most current. Customers can buy, sell and trade-in used games, consoles, accessories and cell phones for store credit.

"Our franchisees have the ideal combination of a strong corporate infrastructure and individual flexibility, enabling them to respond to each customer and offer a unique, personalized experience every time," Simpson said. "We provide comprehensive training and support to our franchisees, including site location assistance, classes on how to run a small business, sales, marketing and customer service training, and also educate them about the video game industry itself.

"Franchisees always have the opportunity to collaborate with Play N Trade management and make recommendations and suggestions that will enable them to continue providing exceptional customer service to all of their shoppers. At Play N Trade, our culture is based on delivering a customer experience, not a corporate experience, at all of our stores, all of the time.


Source : http://www.franchisewire.com